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Serum

Serums are targeted products with higher levels of the active ingredients that make a big difference in how the skin behaves. You might find some of these same ingredients in a moisturizer, but at a lesser concentration.

Where moisturizers are designed to add moisture and minimize Trans-Epidermal Water Loss (TEWL), serums are designed to penetrate the skin, leaving little on the surface of the skin.

A serum can be any texture from a light liquid-gel, a slightly viscous gel, or a lotion. Some serums even have a creamier texture. What they all have in common is the ability to be absorbed rapidly into the skin, penetrating to a level where they can make the most difference.

Why we love face serums:
  • Versatile - spot treat, use alone or add to creams
  • Potent - do more with less
  • Targeted - address anything with the right treatment
  • A powerful part of any skincare routine
  • Can be very nutrient rich
  • Contain less fillers than lotions
  • Absorb quickly
  • Highly concentrated
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